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Writing and producing for television and film /
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior C...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
Sage,
2005.
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| Colección: | Communication for behavior change ;
v. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |