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|a De Fossard, Esta.
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|a Writing and producing for television and film /
|c Esta de Fossard, John Riber.
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260 |
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|a New Delhi ;
|a Thousand Oaks, Calif. :
|b Sage,
|c 2005.
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300 |
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|a 1 online resource (278 pages) :
|b illustrations
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|a Communication for behavior change ;
|v v. 2
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|a 1. Using television and film for social development: the entertainment-education format -- 2. The role of the program manager -- 3. Articulation: designing message content for entertainment-education programs -- 4. Artistry: writing entertainment-education drama -- 5. Artistry: character development -- 6. Guidelines for script presentation and review -- 7. Auxiliaries: enhancing the message -- 8. Guidelines for pre-production: needs, budgets, and contracts -- 9. Guidelines for pre-production: artistic preparation -- 10. Guidelines for successful shooting -- 11. Guidelines for successful acting -- 12. Pilot testing -- 13. Major checklist.
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|a Includes bibliographical references.
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|a Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior Change-is amied at all producing or directing Entertainment-Education dramas for television and film. The authors-both leading practitioners in the field of Entertainment-Education-dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the d.
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|a Print version record.
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546 |
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|a English.
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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650 |
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|a Television authorship.
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650 |
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|a Television
|x Production and direction.
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650 |
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|a Motion picture authorship.
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650 |
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|a Motion pictures
|x Production and direction.
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650 |
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|a Télévision
|x Art d'écrire.
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650 |
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6 |
|a Télévision
|x Production et réalisation.
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650 |
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|a Cinéma
|x Art d'écrire.
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650 |
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|a Cinéma
|x Production et réalisation.
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650 |
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|a LANGUAGE ARTS & DISCIPLINES
|x Rhetoric.
|2 bisacsh
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650 |
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7 |
|a REFERENCE
|x Writing Skills.
|2 bisacsh
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650 |
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7 |
|a LANGUAGE ARTS & DISCIPLINES
|x Composition & Creative Writing.
|2 bisacsh
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650 |
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|a Motion picture authorship
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|a Motion pictures
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650 |
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|a Television authorship
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|a Television
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700 |
1 |
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|a Riber, John.
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776 |
0 |
8 |
|i Print version:
|a De Fossard, Esta.
|t Writing and producing for television and film.
|d New Delhi ; Thousand Oaks, Calif. : Sage, 2005
|z 0761934006
|z 9780761934004
|w (DLC) 2005023326
|w (OCoLC)61262404
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|a Communication for behavior change ;
|v v. 2.
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