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Writing and producing for television and film /

Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior C...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: De Fossard, Esta
Otros Autores: Riber, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand Oaks, Calif. : Sage, 2005.
Colección:Communication for behavior change ; v. 2.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a 1. Using television and film for social development: the entertainment-education format -- 2. The role of the program manager -- 3. Articulation: designing message content for entertainment-education programs -- 4. Artistry: writing entertainment-education drama -- 5. Artistry: character development -- 6. Guidelines for script presentation and review -- 7. Auxiliaries: enhancing the message -- 8. Guidelines for pre-production: needs, budgets, and contracts -- 9. Guidelines for pre-production: artistic preparation -- 10. Guidelines for successful shooting -- 11. Guidelines for successful acting -- 12. Pilot testing -- 13. Major checklist. 
504 |a Includes bibliographical references. 
520 |a Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior Change-is amied at all producing or directing Entertainment-Education dramas for television and film. The authors-both leading practitioners in the field of Entertainment-Education-dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the d. 
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