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Writing and producing for television and film /
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior C...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
Sage,
2005.
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| Colección: | Communication for behavior change ;
v. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior Change-is amied at all producing or directing Entertainment-Education dramas for television and film. The authors-both leading practitioners in the field of Entertainment-Education-dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the d. |
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| Descripción Física: | 1 online resource (278 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9788132102625 8132102622 1282153919 9781282153912 9780761934004 0761934006 9788132108559 8132108558 9786612153914 6612153911 |