Tabla de Contenidos:
  • Why this book is necessary
  • Defining your library's role in your community : a market-oriented approach
  • Translating community needs into a strategic plan
  • Funding your library's plan
  • Earning money through benefit events
  • Obtaining noncash support from the community
  • Granstmanship : the art of grant winning
  • Ongoing marketing of your library and its programs
  • Innovative library programming on a shoestring
  • Staffing your library's plan
  • Buying on the cheap
  • Conclusion : is it worth all the effort?