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Creating your library brand : communicating your relevance and value to your patrons /
"From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company. Branding is one part of the marketing process that focuses on developi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
American Library Association,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Defining marketing and branding
- Why brand?
- Who should be involved in the branding process?
- The ideal brand
- Where to start : the brand audit
- The story : defining your message
- The visuals : attention-grabbing support for your message
- Brand standards, brand advocates, and marketing
- How to work with outside help
- Evaluating your brand : short-term and long-term
- Maintaining your brand
- Blogs and brands
- Common pitfalls and false assumptions.