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Go figure! New directions in advertising rhetoric /
This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
M.E. Sharpe,
©2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Go figure! New directions in advertising rhetoric / |c Edward F. McQuarrie and Barbara J. Phillips, editors. |
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe, |c ©2008. | ||
| 300 | |a 1 online resource (330 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 380 | |a Bibliography | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | |a This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Rhetoric. | |
| 650 | 0 | |a Visual communication. | |
| 650 | 0 | |a Advertising |x Language. | |
| 650 | 6 | |a Rhétorique. | |
| 650 | 6 | |a Communication visuelle. | |
| 650 | 6 | |a Publicité |x Langage. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Writing. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Language. |2 fast |0 (OCoLC)fst00797675 | |
| 650 | 7 | |a Rhetoric. |2 fast |0 (OCoLC)fst01096948 | |
| 650 | 7 | |a Visual communication. |2 fast |0 (OCoLC)fst01167997 | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Visualisatie. |2 gtt |
| 700 | 1 | |a McQuarrie, Edward F. | |
| 700 | 1 | |a Phillips, Barbara J., |d 1966- | |
| 776 | 0 | 8 | |i Print version: |z 9780765618016 |w (DLC) 2007022322 |w (OCoLC)144328323 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=275510 |z Texto completo |
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