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Commercial due diligence : the key to understanding value in an acquisition /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Howson, Peter, 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, Hants, England ; Burlington, VT : Gower, ©2006.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • List of Tables
  • List of Figures
  • Introduction
  • PART I: THE BASICS
  • 1 What's It All About?
  • What is CDD?
  • Market due diligence
  • Why due diligence is badly done
  • Using due diligence to reduce risk
  • A definition of CDD
  • Overlap with financial due diligence
  • Applications of CDD
  • Conclusion
  • 2 Getting Started
  • Is CDD needed?
  • Where do we start?
  • Who should carry out the work?
  • Selecting CDD advisers
  • Planning the work
  • The CDD team
  • Timetable
  • Fees
  • Good CDD practice
  • Conclusion
  • PART II: ANALYTICAL TECHNIQUES
  • 3 Which Market is the Target In?
  • The basics
  • Differentiation and segmentation are two totally different things ...
  • ... And strategic and operational segmentation are not the same things either
  • Strategic segmentation
  • Products and services that go into the market
  • Market sizing
  • Conclusion
  • 4 Industry Attractiveness
  • Do not forget your basic economics
  • Analysing industry attractiveness
  • Other ways of classifying industries
  • Forecasting industry profitability
  • Conclusion
  • 5 Which Customers is the Target Serving?
  • Operational marketing segmentation
  • Demographic
  • Psychographic
  • Purchasing approach
  • Situational factors and personal characteristics
  • Conclusion
  • 6 Ability to Compete
  • The analysis of resources and capabilities
  • Can competitive advantage be sustained?
  • Brand strength
  • Distribution channels
  • The use of IT
  • Ability to compete over the industry life cycle
  • Conclusion
  • 7 Competitor Analysis
  • Some common myths
  • What we want to find out
  • Identifying the competitor's objectives
  • Conclusion
  • 8 The New Reality
  • The beleaguered company
  • Customer segmentation
  • The target's approach
  • The sales force
  • Beyond satisfaction ratings
  • Using the target's customer satisfaction measures.
  • Contract-based businesses
  • Conclusion
  • 9 CDD in Special Situations
  • New technologies
  • Diversification
  • Assessing new business models
  • JVs and alliances
  • Declining industries
  • Recovery plays
  • Conclusion
  • 10 Assessing Management
  • Objective
  • Reporting
  • Communication with management
  • Culture
  • Conclusion
  • 11 Using the Output
  • Always keep the bigger picture in mind
  • Spreadsheet modelling
  • Valuation
  • The integration plan
  • Conclusion
  • PART III: COLLECTING AND PRESENTING THE DATA
  • 12 Structuring and Planning
  • Understanding the question
  • Issue analysis
  • Collecting the data
  • Dealing with obstacles
  • Other planning tips
  • Conclusion
  • 13 Interviewing
  • Questionnaire design
  • Tips for successful interviewing
  • Competitor interviewing
  • Other forms of interviewing
  • Conclusion
  • 14 Writing the Report
  • Start by putting the report in context
  • Keep the structure logical
  • Give the answer via a logical hierarchy of issues
  • Cover one issue at a time
  • Group issues to make understanding easier
  • Writing style
  • Make sure individual contributions are consistent
  • Produce an interim report
  • Vendor CDD reports
  • Conclusion
  • Appendix A: Checklists
  • Checklist 1: CDD briefing
  • Checklist 2: A full CDD exercise
  • Checklist 3: Marketing
  • Checklist 4: Five Forces
  • Checklist 5: Identifying resources and capabilities
  • Checklist 6: Threats and opportunities
  • Checklist 7: Determining KPCs
  • Checklist 8: Commonly sought management competencies
  • Checklist 9: Competency-based interviewing
  • Checklist 10: Sample questions for competency-based interviews
  • Checklist 11: Things that can go wrong on CDD projects
  • Appendix B: Report Writing
  • Words and phrases to be avoided in report writing
  • Presenting numbers
  • Style and report writing
  • Index
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I.
  • J
  • K
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W.