Understanding emerging markets : building business BRIC by brick /

This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to. understand market opportunities and issues relevant to doing business in such. emerging economies. The book defines an emerging market,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pelle, Stefano, 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publilcations, ©2007.
Colección:Response Books.
Temas:
BUSINESS & ECONOMICS > Economics > Microeconomics.
Economic history.
Economic policy.
Developing countries > Economic conditions.
Developing countries > Economic policy.
Developing countries.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What is an emerging market?
  • Main characteristics
  • The BRIC countries
  • Market opportunities
  • The emerging middle class
  • Starting off
  • Common mistakes
  • First mover advantage
  • Own forces vs. partnership
  • Working environment
  • Internal resources
  • External forces
  • Building the business model
  • Entry strategy : trading or manufacturing?
  • Engineering the marketing mix
  • The importance of ethics
  • Sustainable development
  • Red tape, corruption and values
  • Corporate social responsibility (CSR)
  • Emerging global challengers
  • The emerging companies
  • A new geopolitical scenario.

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