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Understanding emerging markets : building business BRIC by brick /
This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to. understand market opportunities and issues relevant to doing business in such. emerging economies. The book defines an emerging market,...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi : Thousand Oaks, Calif. :
Response Books ; Sage Publilcations,
©2007.
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| Colección: | Response Books.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to. understand market opportunities and issues relevant to doing business in such. emerging economies. The book defines an emerging market, analyses the operative. environment of emerging countries and points out some common difficulties and. mistakes. The author describes key elements of a successful and profitable business. model in these countries and in doing so, focuses on some important issues:. - Cultural Gaps and extensive depe. |
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| Descripción Física: | 1 online resource (246 pages) : illustrations, maps |
| Bibliografía: | Includes bibliographical references (pages 238-241) and index. |
| ISBN: | 9788178299624 8178299623 9788132108511 8132108515 9786611965297 6611965297 9781281965295 1281965294 9352800656 9789352800650 |