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Media choice : a theoretical and empirical overview /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Social cognitive theories of media selection / Robert LaRose
- Action theory, theory of planned behavior and media choice / Tilo Hartmann
- Uses and gratifications as media choice / Marina Krcmar and Yuliya Strizhakova
- Money does matter / Helmut Scherer and Teresa K. Naab
- The effect of subjective quality assessments on media selection / Jens Wolling
- Fast and frugal media choices / Julian N. Marewski, Mirta Galesic, and Gerd Gigerenzer
- Cognitive dissonance theory : a roller coaster career : how communication research adapted the theory of cognitive dissonance / Wolfgang Donsbach
- Informational utility as determinant of media choices / Matthias R. Hastall
- Affect as a predictor of entertainment choice : the utility of looking beyond pleasure / Mary Beth Oliver
- Media choice as avoidance behavior : avoidance motivations during television use / Andreas Fahr and Tabea Böcking
- Media choice on a micro level : on-line selective strategies in watching television / Helena Bilandzic
- The role of structure in media choice / James G. Webster
- Media choice despite multitasking? / Cees M. Koolstra, Ute Ritterfeld, and Peter Vorderer
- Media synchronicity and media choice : choosing media for performance / Alan R. Dennis, Robert M. Fuller, and Joseph S. Valacich
- Media adoption and diffusion / Thilo von Pape.