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Planning for power advertising : a user's manual for students and practitioners /
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is cr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. ; London :
Response Books,
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Halve, Anand Bhaskar, |d 1955- | |
| 245 | 1 | 0 | |a Planning for power advertising : |b a user's manual for students and practitioners / |c Anand Bhaskar Halve. |
| 260 | |a New Delhi ; |a Thousand Oaks, Calif. ; |a London : |b Response Books, |c 2005. | ||
| 300 | |a 1 online resource (260 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (page 253) and index. | ||
| 505 | 0 | |a Cover; Contents; Preface; Acknowledgements; Setting the Context; Competition; Communication in Context; Users and Usage; Segmentation; Understanding Consumers; Motivators and Differentiators; Positioning; Beyond Positioning; The Brief: The Creative Springboard; Managing a Brand Over Time; Index. | |
| 520 | |a This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters?an approach that brings alive the concepts within, and helps readers discover the theory in. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising |z India. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 651 | 7 | |a India. |2 fast |0 (OCoLC)fst01210276 | |
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| 776 | 0 | 8 | |i Print version: |a Halve, Anand Bhaskar, 1955- |t Planning for power advertising. |d New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005 |z 8178295490 |z 9788178295497 |w (DLC) 2005019506 |w (OCoLC)60971863 |
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