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Strategic communication in the HIV/AIDS epidemic /
The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communica...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
SAGE Publications,
©2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a McKee, Neill. | |
| 245 | 1 | 0 | |a Strategic communication in the HIV/AIDS epidemic / |c Neill McKee, Jane T. Bertrand, Antje Becker-Benton. |
| 260 | |a New Delhi ; |a Thousand Oaks, Calif. : |b SAGE Publications, |c ©2004. | ||
| 300 | |a 1 online resource (351 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (pages 312-332) and index. | ||
| 505 | 0 | |a Cover; Contents; Acknowledgments; The Challenge of Combating HIV/AIDS; Strategic Communication in the Fight Against HIV/AIDS; Communication for Social and Behavioral Change; Reaching eaching Special Audiences; Communication for Health and Social Services; Selected Strategic Approaches; Present resent and Future Challenges for Communicators; Appendix: Resources to Keep Communication Specialists Updated; Bibliography; Index; About the Authors. | |
| 520 | |a The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:. - T. | ||
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a AIDS (Disease) |x Prevention. | |
| 650 | 0 | |a Health behavior. | |
| 650 | 0 | |a Health education. | |
| 650 | 0 | |a Communication in medicine. | |
| 650 | 0 | |a Communication. | |
| 650 | 0 | |a Misinformation. | |
| 650 | 2 | |a Acquired Immunodeficiency Syndrome |x prevention & control | |
| 650 | 2 | |a Communication | |
| 650 | 2 | |a Health Behavior | |
| 650 | 2 | |a Health Education | |
| 650 | 6 | |a Sida |x Prévention. | |
| 650 | 6 | |a Habitudes sanitaires. | |
| 650 | 6 | |a Éducation sanitaire. | |
| 650 | 6 | |a Communication en médecine. | |
| 650 | 6 | |a Communication. | |
| 650 | 6 | |a Information. | |
| 650 | 6 | |a Mésinformation. | |
| 650 | 7 | |a MEDICAL |x AIDS & HIV. |2 bisacsh | |
| 650 | 7 | |a HEALTH & FITNESS |x Diseases |x AIDS & HIV. |2 bisacsh | |
| 650 | 7 | |a Communication |2 fast | |
| 650 | 7 | |a AIDS (Disease) |x Prevention |2 fast | |
| 650 | 7 | |a Communication in medicine |2 fast | |
| 650 | 7 | |a Health behavior |2 fast | |
| 650 | 7 | |a Health education |2 fast | |
| 650 | 1 | 7 | |a Gezondheidsvoorlichting en -opvoeding. |2 gtt |
| 650 | 1 | 7 | |a AIDS. |2 gtt |
| 650 | 1 | 7 | |a Preventie. |2 gtt |
| 700 | 1 | |a Bertrand, Jane T. |4 aut | |
| 700 | 1 | |a Becker, Benton Lee, |d 1938-2015. |4 aut | |
| 776 | 0 | 8 | |i Print version: |a McKee, Neill. |t Strategic communication in the HIV/AIDS epidemic. |d New Delhi ; Thousand Oaks, Calif. : SAGE Publications, ©2004 |z 0761932070 |z 9780761932079 |w (DLC) 2004001250 |w (OCoLC)54111338 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278127 |z Texto completo |
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