Multinationals in India : managing the interface of cultures /

This book examines the Indian operations of five multinational organisations from three different cultural zones--one British-American, two Scandinavian and two from the Pacific rim (Japan and South Korea). A comparative analysis showed that each company brought to India its unique cultural imprint,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sinha, Jai B. P. (Jai Ballabha Prasad), 1936-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand Oaks, Calif. : Sage Pub., ©2004.
Temas:
International business enterprises > India.
Cross-cultural orientation > India.
Intercultural communication > India.
Corporate culture > India.
Entreprises multinationales > Inde.
Formation transculturelle > Inde.
Culture organisationnelle > Inde.
BUSINESS & ECONOMICS > Industries > General.
Corporate culture
Cross-cultural orientation
Intercultural communication
International business enterprises
India
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The unfolding market
  • The new bazaar
  • The interface of cultures
  • The BAC : a British American corporation
  • The SHOCII : a Swedish subsidiary
  • The Hilton Roulunds : a Danish multinational
  • The VM : an Indo-Japanese joint venture
  • The KIMCO : a South Korean subsidiary
  • Perspectives and strategies.

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