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Customer-driven services management /
This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author discusses the new technologies, products and a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
©2004.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Balachandran, S., |d 1932- | |
| 245 | 1 | 0 | |a Customer-driven services management / |c S. Balachandran. |
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi ; |a Thousand Oaks, Calif. : |b Response Books, |c ©2004. | ||
| 300 | |a 1 online resource (xiii, 304 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 500 | |a Previous edition published: 1999. | ||
| 504 | |a Includes bibliographical references (pages 292-294) and index. | ||
| 505 | 0 | |a Cover; Contents; Foreword; Preface to the Second Edition; Preface to the First Edition; Services Today; The Distinguishing Characteristics; Developing the Service Product; Knowing the Customer; Marketing of Services; Attaining High Quality; Realising People Potential; Strategies for Growth; Managing Information; Some Select Service Industries; Bibliography; Index; About the Author. | |
| 520 | |a This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author discusses the new technologies, products and applications that have emerged. The appeal of the book lies in the way the author has integrated the various dimensions of services management, including people management, relationship marketing, strategies for growth and managing information in the knowledge economy. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Customer services |z India |x Management. | |
| 650 | 6 | |a Service à la clientèle |z Inde |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Customer services |x Management |2 fast | |
| 651 | 7 | |a India |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Balachandran, S., 1932- |t Customer-driven services management. |b 2nd ed. |d New Delhi ; Thousand Oaks, Calif. : Response Books, ©2004 |z 0761932550 |z 9780761932550 |w (DLC) 2004004750 |w (OCoLC)54528848 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278134 |z Texto completo |
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