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Mission and money : understanding the university /
"Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. M...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- An introduction to the higher education industry
- The higher education business and the business of higher education--now and then
- Is higher education becoming increasingly competitive?
- The two-good framework : revenue, mission, and why colleges do what they do
- Tuition, price discrimination, and financial aid
- The place of donations in funding the higher education industry
- Endowments and their management : financing the mission
- Generating revenue from research and patents
- Otherways to generate revenue--wherever it may be found : lobbying, theworld market, and distance education
- Advertising, branding, and reputation
- Are public and nonprofit schools "businesslike"? cost-consciousness and the choice between higher cost and lower cost faculty
- Not quite an ivory tower : schools compete by collaborating
- Intercollegiate athletics : money or mission?
- Mission or money : what do colleges and universities want from their athletic coaches and presidents?
- Concluding remarks : what are the public policy issues?