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Mission and money : understanding the university /
"Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. M...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Weisbrod, Burton Allen, |d 1931- | |
| 245 | 1 | 0 | |a Mission and money : |b understanding the university / |c Burton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch. |
| 260 | |a Cambridge ; |a New York : |b Cambridge University Press, |c 2008. | ||
| 300 | |a 1 online resource (xv, 339 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 309-331) and index. | ||
| 505 | 0 | |a An introduction to the higher education industry -- The higher education business and the business of higher education--now and then -- Is higher education becoming increasingly competitive? -- The two-good framework : revenue, mission, and why colleges do what they do -- Tuition, price discrimination, and financial aid -- The place of donations in funding the higher education industry -- Endowments and their management : financing the mission -- Generating revenue from research and patents -- Otherways to generate revenue--wherever it may be found : lobbying, theworld market, and distance education -- Advertising, branding, and reputation -- Are public and nonprofit schools "businesslike"? cost-consciousness and the choice between higher cost and lower cost faculty -- Not quite an ivory tower : schools compete by collaborating -- Intercollegiate athletics : money or mission? -- Mission or money : what do colleges and universities want from their athletic coaches and presidents? -- Concluding remarks : what are the public policy issues? | |
| 520 | 1 | |a "Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue-raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, although essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy."--Publisher description. | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
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| 650 | 0 | |a Universities and colleges |x Finance. | |
| 650 | 0 | |a Education, Higher |x Aims and objectives. | |
| 650 | 6 | |a Universités |x Finances. | |
| 650 | 6 | |a Enseignement supérieur |x Finalités. | |
| 650 | 7 | |a EDUCATION |x Higher. |2 bisacsh | |
| 650 | 7 | |a Education, Higher |x Aims and objectives |2 fast | |
| 650 | 7 | |a Universities and colleges |x Finance |2 fast | |
| 700 | 1 | |a Ballou, Jeffrey P., |d 1971- | |
| 700 | 1 | |a Asch, Evelyn Diane, |d 1956- | |
| 776 | 0 | 8 | |i Print version: |a Weisbrod, Burton Allen, 1931- |t Mission and money. |d Cambridge ; New York : Cambridge University Press, 2008 |z 9780521515108 |z 0521515106 |w (DLC) 2008017806 |w (OCoLC)226984584 |
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