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Mission and money : understanding the university /
"Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. M...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue-raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, although essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy."--Publisher description. |
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| Descripción Física: | 1 online resource (xv, 339 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 309-331) and index. |
| ISBN: | 9780511511011 0511511019 9780511429781 0511429789 0511429401 9780511429408 9780521515108 0521515106 9780521735742 0521735742 1107190444 9781107190443 9786611791308 6611791302 0511428219 9780511428210 0511427603 9780511427602 0511428928 9780511428920 |