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Marketing and multicultural diversity /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Aldershot, England ; Burlington, VT :
Ashgate,
©2006.
|
| Colección: | New perspectives in marketing series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Contents
- About the Contributors
- 1 Introduction
- Part I: Conceptual Issues
- 2 Cultural Differences in Consumer Susceptibility to Interpersonal Influence: The Role of Individualism
- 3 Examining the Relationship Between Personal, Cultural Values and Desired Benefits: A Cross-National Study
- 4 Consumption as a Function of Ethnic Identification and Acculturation
- Part II: Methodological Issues
- 5 The Effects of Extreme Response Style on a Likert Response Format in Cross-Cultural Research
- 6 Methodological Issues in Ethnic Consumer Survey Research: Changing Consumer Demographics and Implications
- Part III: Majority Versus Minority Consumer Behaviors
- 7 Assessing the Cross-Cultural Stability of SERVQUAL in a Multi-Cultural Market: The Case of Canadian and Hong Kong Immigrant Banking Customers
- 8 Direct Marketing of Shopping Centers: The Influence of Ethnic Background on Intention to Respond
- 9 A Family Level Measure of Acculturation for Chinese Immigrants
- Part IV: Ethnic Consumer Behaviors
- 10 Psycho-Cultural Profile of Asian Immigrants: Implications for Marketing Initiatives
- 11 Consumer Behavior in East/West Cultures: Implications for Marketing a Consumer Durable
- Part V: Organizational Cultures and Relationships
- 12 Service Management Effectiveness and Organizational Culture: A Modification of the Competing Values Model
- 13 Cross-Cultural Importer-Exporter Relationship Model
- Part VI: Global Consumer Diversity
- 14 The Marketing Challenge of Multiculturalism: An Exploratory Study
- 15 Tapping the Multicultural Market in Australia
- 16 Facets, Dimensions and Gaps of Consumer Satisfaction: An Empirical Analysis of Korean Consumers
- Selected Bibliography
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W.