Cargando…
Marketing and multicultural diversity /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Aldershot, England ; Burlington, VT :
Ashgate,
©2006.
|
| Colección: | New perspectives in marketing series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn320323263 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 050914s2006 enka ob 001 0 eng d | ||
| 010 | |z 2005026816 | ||
| 040 | |a CUZ |b eng |e pn |c CUZ |d TXR |d OCLCQ |d N$T |d IDEBK |d OCLCQ |d E7B |d OCLCQ |d OCLCF |d YDXCP |d OCLCO |d COO |d OCLCO |d OCLCQ |d OCLCO |d C6I |d OCLCQ |d LOA |d OCLCO |d D6H |d OCLCQ |d COCUF |d AGLDB |d CNNOR |d MERUC |d MOR |d PIFAG |d FVL |d OCLCQ |d K6U |d U3W |d BRL |d STF |d VNS |d VTS |d NRAMU |d VT2 |d AU@ |d OCLCQ |d UHL |d UKCRE |d UK7LJ |d BOL |d VLY |d UKAHL |d UKUAL |d OCLCO |d OCLCQ |d INARC | ||
| 016 | 7 | |a 2005026816 |2 Uk | |
| 019 | |a 320676981 |a 648340198 |a 960204283 |a 961558484 |a 962619094 |a 988460510 |a 989923537 |a 992011710 |a 1007556213 |a 1037461148 |a 1037942580 |a 1045447722 |a 1055384091 |a 1058436984 |a 1081193689 |a 1113514504 |a 1114443351 |a 1153537811 |a 1155960320 |a 1162465847 |a 1193501147 |a 1228546985 |a 1241962109 |a 1290117650 |a 1300634772 |a 1393053743 | ||
| 020 | |a 9780754681106 |q (electronic bk.) | ||
| 020 | |a 0754681106 |q (electronic bk.) | ||
| 020 | |a 9780754643265 |q (alk. paper) | ||
| 020 | |a 0754643263 |q (alk. paper) | ||
| 020 | |a 1281097179 | ||
| 020 | |a 9781281097170 | ||
| 020 | |a 9786611097172 | ||
| 020 | |a 6611097171 | ||
| 020 | |z 0754643263 |q (alk. paper) | ||
| 029 | 1 | |a AU@ |b 000051393633 | |
| 029 | 1 | |a AU@ |b 000062375698 | |
| 029 | 1 | |a DEBBG |b BV043150659 | |
| 029 | 1 | |a DEBSZ |b 422007412 | |
| 029 | 1 | |a DEBSZ |b 472430017 | |
| 029 | 1 | |a NZ1 |b 14238923 | |
| 035 | |a (OCoLC)320323263 |z (OCoLC)320676981 |z (OCoLC)648340198 |z (OCoLC)960204283 |z (OCoLC)961558484 |z (OCoLC)962619094 |z (OCoLC)988460510 |z (OCoLC)989923537 |z (OCoLC)992011710 |z (OCoLC)1007556213 |z (OCoLC)1037461148 |z (OCoLC)1037942580 |z (OCoLC)1045447722 |z (OCoLC)1055384091 |z (OCoLC)1058436984 |z (OCoLC)1081193689 |z (OCoLC)1113514504 |z (OCoLC)1114443351 |z (OCoLC)1153537811 |z (OCoLC)1155960320 |z (OCoLC)1162465847 |z (OCoLC)1193501147 |z (OCoLC)1228546985 |z (OCoLC)1241962109 |z (OCoLC)1290117650 |z (OCoLC)1300634772 |z (OCoLC)1393053743 | ||
| 050 | 4 | |a HF5415.32 |b .M37 2006eb | |
| 072 | 7 | |a BUS |x 094000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/02 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Marketing and multicultural diversity / |c edited by C.P. Rao. |
| 260 | |a Aldershot, England ; |a Burlington, VT : |b Ashgate, |c ©2006. | ||
| 300 | |a 1 online resource (xii, 275 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a text file |2 rdaft |0 http://rdaregistry.info/termList/fileType/1002 | ||
| 490 | 1 | |a New perspectives in marketing | |
| 504 | |a Includes bibliographical references (pages 265-268) and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels. | |
| 505 | 0 | |a Cover -- Contents -- About the Contributors -- 1 Introduction -- Part I: Conceptual Issues -- 2 Cultural Differences in Consumer Susceptibility to Interpersonal Influence: The Role of Individualism -- 3 Examining the Relationship Between Personal, Cultural Values and Desired Benefits: A Cross-National Study -- 4 Consumption as a Function of Ethnic Identification and Acculturation -- Part II: Methodological Issues -- 5 The Effects of Extreme Response Style on a Likert Response Format in Cross-Cultural Research -- 6 Methodological Issues in Ethnic Consumer Survey Research: Changing Consumer Demographics and Implications -- Part III: Majority Versus Minority Consumer Behaviors -- 7 Assessing the Cross-Cultural Stability of SERVQUAL in a Multi-Cultural Market: The Case of Canadian and Hong Kong Immigrant Banking Customers -- 8 Direct Marketing of Shopping Centers: The Influence of Ethnic Background on Intention to Respond -- 9 A Family Level Measure of Acculturation for Chinese Immigrants -- Part IV: Ethnic Consumer Behaviors -- 10 Psycho-Cultural Profile of Asian Immigrants: Implications for Marketing Initiatives -- 11 Consumer Behavior in East/West Cultures: Implications for Marketing a Consumer Durable -- Part V: Organizational Cultures and Relationships -- 12 Service Management Effectiveness and Organizational Culture: A Modification of the Competing Values Model -- 13 Cross-Cultural Importer-Exporter Relationship Model -- Part VI: Global Consumer Diversity -- 14 The Marketing Challenge of Multiculturalism: An Exploratory Study -- 15 Tapping the Multicultural Market in Australia -- 16 Facets, Dimensions and Gaps of Consumer Satisfaction: An Empirical Analysis of Korean Consumers -- Selected Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 6 | |a Marketing |x Aspect social. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Market segmentation. |2 fast |0 (OCoLC)fst01010139 | |
| 650 | 7 | |a Marketing |x Social aspects. |2 fast |0 (OCoLC)fst01010246 | |
| 700 | 1 | |a Rao, C. P. | |
| 776 | 0 | 8 | |i Print version: |t Marketing and multicultural diversity. |d Aldershot, England ; Burlington, VT : Ashgate, ©2006 |w (DLC) 2005026816 |
| 830 | 0 | |a New perspectives in marketing series. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270011 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH21620846 | ||
| 938 | |a ebrary |b EBRY |n ebr10211305 | ||
| 938 | |a EBSCOhost |b EBSC |n 270011 | ||
| 938 | |a YBP Library Services |b YANK |n 2806806 | ||
| 938 | |a Internet Archive |b INAR |n isbn_9780754643265 | ||
| 994 | |a 92 |b IZTAP | ||