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Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 /
Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores Corporativos: | , |
| Otros Autores: | |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
Mü̈nchen :
Saur,
2007.
|
| Colección: | IFLA publications ;
125. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Think globally, act locally-manage multiculturally
- Angels Massisimo
- Glimpses of the "marketing library and information services"
- Dinesh K. Gupta
- The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars
- Barbara I. Dewey
- The marketing of library services to the marginalized
- Bharati Sen
- Marketing academic library resources and information services to international students
- Cuiying Mu
- Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students
- Lily Gao
- Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students
- Louisa McLam, Colin Storey & Teresa To
- Different strokes for different folks: strategies in promoting library services to international customers-A case study
- Grace Saw & Fei Yu
- Dealing with evidence based management: roles and dimensions of library services promotion
- Leonor Gaspar Pinto & Paula Ochoa
- The impact of health informatization on the organization and administration of medical libraries in China
- Li Zhang, Chunhua Yang & Guizhi Wang
- How to promote library services: academic libraries in India
- Preeti Mahajan & Rupak Chakravarty
- Library usage and readership enhancement: best practices to promote library services of CORD, NIRD
- Tella Rama Devi
- From Australia to China online: delivery of online library services to off-shore students in China
- Sharon Karasmanis
- Globalization and library management: practical ideas for effective strategic methods
- Antonia Arahova & Sarantos Kapidakis
- Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona
- Maria Gental Morral
- Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior
- Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch.
- The public library: environment for the formulation of risk indicators in the information society
- Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez
- With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries
- Tong Zhang
- Beyond promotion-the destination library: the national library of Singapore case story
- Wee Pin Wan
- Librarians' professional values and perspectives in the era of the digital library
- Keqian Xu
- Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark
- Marian Koren
- The impact of globalization on library management and marketing
- Ronghui Su & Qingming Yang
- Developing future library leaders in the context of globalization with an analysis on cultural intelligence
- Xuemao Wang & Chang Su
- The library and cultural patterns in lending statistics
- Maja Coltura & Bart Vercruyssen
- Using the feedback loop to create a marketing campaign
- Jill Cousins
- Performance measurement of metadata management
- Leon Zhao
- Knowledge society of digital librarians' blogging information management
- Xiaowen Ding.