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Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 /
Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores Corporativos: | , |
| Otros Autores: | |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
Mü̈nchen :
Saur,
2007.
|
| Colección: | IFLA publications ;
125. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 111 | 2 | |a IFLA Management and Marketing Section Conference |d (2006 : |c Shanghai, China) | |
| 245 | 1 | 0 | |a Library management and marketing in a multicultural world : |b proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / |c edited by James L. Mullins. |
| 260 | |a Mü̈nchen : |b Saur, |c 2007. | ||
| 300 | |a 1 online resource (xvi, 366 pages) : |b illustrations, maps | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a IFLA publications, |x 0344-6891 ; |v 125 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Think globally, act locally-manage multiculturally -- Angels Massisimo -- Glimpses of the "marketing library and information services" -- Dinesh K. Gupta -- The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars -- Barbara I. Dewey -- The marketing of library services to the marginalized -- Bharati Sen -- Marketing academic library resources and information services to international students -- Cuiying Mu -- Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students -- Lily Gao -- Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students -- Louisa McLam, Colin Storey & Teresa To -- Different strokes for different folks: strategies in promoting library services to international customers-A case study -- Grace Saw & Fei Yu -- Dealing with evidence based management: roles and dimensions of library services promotion -- Leonor Gaspar Pinto & Paula Ochoa -- The impact of health informatization on the organization and administration of medical libraries in China -- Li Zhang, Chunhua Yang & Guizhi Wang -- How to promote library services: academic libraries in India -- Preeti Mahajan & Rupak Chakravarty -- Library usage and readership enhancement: best practices to promote library services of CORD, NIRD -- Tella Rama Devi -- From Australia to China online: delivery of online library services to off-shore students in China -- Sharon Karasmanis -- Globalization and library management: practical ideas for effective strategic methods -- Antonia Arahova & Sarantos Kapidakis -- Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona -- Maria Gental Morral -- Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior -- Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch. -- The public library: environment for the formulation of risk indicators in the information society -- Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez -- With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries -- Tong Zhang -- Beyond promotion-the destination library: the national library of Singapore case story -- Wee Pin Wan -- Librarians' professional values and perspectives in the era of the digital library -- Keqian Xu -- Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark -- Marian Koren -- The impact of globalization on library management and marketing -- Ronghui Su & Qingming Yang -- Developing future library leaders in the context of globalization with an analysis on cultural intelligence -- Xuemao Wang & Chang Su -- The library and cultural patterns in lending statistics -- Maja Coltura & Bart Vercruyssen -- Using the feedback loop to create a marketing campaign -- Jill Cousins -- Performance measurement of metadata management -- Leon Zhao -- Knowledge society of digital librarians' blogging information management -- Xiaowen Ding. | |
| 520 | |a Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Library administration |v Congresses. | |
| 650 | 0 | |a Libraries |x Marketing |v Congresses. | |
| 650 | 6 | |a Bibliothèques |x Administration |v Congrès. | |
| 650 | 6 | |a Bibliothèques |x Marketing |v Congrès. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x Administration & Management. |2 bisacsh | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 650 | 7 | |a Library administration |2 fast | |
| 650 | 1 | 7 | |a Bibliotheekbeheer. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Mullins, James L., |d 1949- | |
| 710 | 2 | |a International Federation of Library Associations and Institutions. |b Management and Marketing Section. | |
| 776 | 0 | 8 | |i Print version: |a IFLA Management and Marketing Section Conference (2006 : Shanghai, China). |t Library management and marketing in a multicultural world. |d Mü̈nchen : Saur, 2007 |z 9783598220326 |z 3598220324 |w (OCoLC)144607780 |
| 830 | 0 | |a IFLA publications ; |v 125. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=259761 |z Texto completo |
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