Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 /

Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores Corporativos: IFLA Management and Marketing Section Conference Shanghai, China, International Federation of Library Associations and Institutions. Management and Marketing Section
Otros Autores: Mullins, James L., 1949-
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: Mü̈nchen : Saur, 2007.
Colección:IFLA publications ; 125.
Temas:
Library administration > Congresses.
Libraries > Marketing > Congresses.
Bibliothèques > Administration > Congrès.
Bibliothèques > Marketing > Congrès.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > Administration & Management.
Libraries > Marketing
Library administration
Bibliotheekbeheer.
Marketing.
Conference papers and proceedings
Acceso en línea:Texto completo
Descripción
Sumario:Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.
Descripción Física:1 online resource (xvi, 366 pages) : illustrations, maps
Bibliografía:Includes bibliographical references.
ISBN:9783598440267
359844026X
9783598220326
3598220324
1283403463
9781283403467
9786613403469
6613403466
ISSN:0344-6891 ;

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