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Commoditization and the strategic response /
In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Aldershot, England ; Burlington, VT :
Gower,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into. |
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| Descripción Física: | 1 online resource (xviii, 223 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780754681250 0754681254 9780566087431 056608743X 1281207942 9781281207944 |