Competitive intelligence : gathering, analysing and putting it to work /

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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Murphy, Christopher
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, England ; Burlington, VT : Gower, ©2005.
Temas:
Business intelligence.
Veille économique.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
Business intelligence
Bedrijfsinformatie.
Informatieverzameling.
Informatiebronnen.
Informatieanalyse.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • List of Figures; List of Tables; Foreword; Acknowledgements; Introduction; PART I: STEPS TOWARDS MORE EFFECTIVE COMPETITIVE INTELLIGENCE: Understanding the competitive landscape and the contributing to better decision-making; PART II: COLLECTING DATA; PART III: TURNING RAW DATA INTO FINISHED INTELLIGENCE: Analysis and presentation; PART IV: APPENDICES; Index

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