Competitive intelligence : gathering, analysing and putting it to work /
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Murphy, Christopher |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Aldershot, England ; Burlington, VT :
Gower,
©2005.
|
Temas: | |
Acceso en línea: | Texto completo |
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