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Competitive intelligence : gathering, analysing and putting it to work /
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Aldershot, England ; Burlington, VT :
Gower,
©2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Murphy, Christopher. | |
| 245 | 1 | 0 | |a Competitive intelligence : |b gathering, analysing and putting it to work / |c Christopher Murphy. |
| 260 | |a Aldershot, England ; |a Burlington, VT : |b Gower, |c ©2005. | ||
| 300 | |a 1 online resource (xxvi, 273 pages : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 500 | |a Title from e-book title screen (viewed January 15, 2008). | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a List of Figures; List of Tables; Foreword; Acknowledgements; Introduction; PART I: STEPS TOWARDS MORE EFFECTIVE COMPETITIVE INTELLIGENCE: Understanding the competitive landscape and the contributing to better decision-making; PART II: COLLECTING DATA; PART III: TURNING RAW DATA INTO FINISHED INTELLIGENCE: Analysis and presentation; PART IV: APPENDICES; Index | |
| 520 | |a Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Business intelligence. | |
| 650 | 6 | |a Veille économique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Workplace Culture. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Corporate Governance. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Leadership. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Development. |2 bisacsh | |
| 650 | 7 | |a Business intelligence |2 fast | |
| 650 | 1 | 7 | |a Bedrijfsinformatie. |2 gtt |
| 650 | 1 | 7 | |a Informatieverzameling. |2 gtt |
| 650 | 1 | 7 | |a Informatiebronnen. |2 gtt |
| 650 | 1 | 7 | |a Informatieanalyse. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Murphy, Christopher, 1953- |t Competitive intelligence. |d Aldershot, Hants, England ; Burlington, VT : Gower, ©2005 |z 0566085372 |z 9780566085376 |w (DLC) 2005929611 |w (OCoLC)60667997 |
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