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Competitive intelligence : gathering, analysing and putting it to work /

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Murphy, Christopher
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, England ; Burlington, VT : Gower, ©2005.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.
Notas:Title from e-book title screen (viewed January 15, 2008).
Descripción Física:1 online resource (xxvi, 273 pages : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:0754682870
9780754682875
9780566085376
0566085372
1317162889
9781317162889
1317162870
9781317162872
1281098116
9781281098115
9786611098117
6611098119