Competitive intelligence : gathering, analysing and putting it to work /
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Aldershot, England ; Burlington, VT :
Gower,
©2005.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i. |
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Notas: | Title from e-book title screen (viewed January 15, 2008). |
Descripción Física: | 1 online resource (xxvi, 273 pages : illustrations |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 0754682870 9780754682875 9780566085376 0566085372 1317162889 9781317162889 1317162870 9781317162872 1281098116 9781281098115 9786611098117 6611098119 |