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As seen in Vogue : a century of American fashion in advertising /

Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another's success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appeared in Vogue from...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hill, Daniel Delis
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lubbock : Texas Tech University Press, 2004.
Colección:Costume Society of America series.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another's success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appeared in Vogue from the magazine's debut in 1893 through the next ten decades, Hill documents not only this symbiosis but also an evolution in American fashion, society, and culture. In rich progression, the images document metamorphoses: from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from power-suited yuppie of the eighties to the techno self-stylist of the new millennium. In this long view of interactions that shaped much, much more than the fashion, Hill offers a comprehensive examination and resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women's studies.
Notas:Title from e-book title screen (viewed January 15, 2008).
Descripción Física:1 online resource (xi, 226 pages : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:1423762789
9781423762782
1281093467
9781281093462
9786611093464
661109346X