Cargando…

Non-discursive rhetoric : image and affect in multimodal composition /

"Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accom...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Murray, Joddy, 1968-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Albany : SUNY Press, ©2009.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Connections to Langer ; Connections to neuroscience ; Connections to multimodal texts
  • Non-discursive symbolization. Langerian symbolization ; Language as both discursive and non-discursive ; Language as both individual and social ; Language failure and ambiguity as important to writing ; Language is closely tied to image and consciousness ; Non-discursive symbolization, the ineffable, and invention
  • Non-discursive symbolization, image, & new media. Visual literacy and pedagogy ; Technical communications and digital literacy ; Cultural studies and the image ; Image as non-discursive symbolization
  • Affect & image : neuroscience & symbolization. Affective domain in composition and rhetoric ; Body/mind and logical/emotional : overcoming false dichotomies ; Neuroscience, image, and affect ; Neuroscience, consciousness and symbolization ; Theories of will ; The role of consciousness and will in the non-discursive
  • Non-discursive textual production and multimedia. Writing theory/invention theory ; Non-discursive theory of writing ; A non-discursive to discursive composing model ; Image consumption, production, & distribution
  • Composing multimodality. The rhetorical image ; Values of multimodality ; Cinematic rhetoric ; Assessing multimodality.