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Non-discursive rhetoric : image and affect in multimodal composition /
"Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accom...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Albany :
SUNY Press,
©2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Murray, Joddy, |d 1968- | |
| 245 | 1 | 0 | |a Non-discursive rhetoric : |b image and affect in multimodal composition / |c Joddy Murray. |
| 260 | |a Albany : |b SUNY Press, |c ©2009. | ||
| 300 | |a 1 online resource (ix, 232 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (pages 211-221) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Connections to Langer ; Connections to neuroscience ; Connections to multimodal texts -- Non-discursive symbolization. Langerian symbolization ; Language as both discursive and non-discursive ; Language as both individual and social ; Language failure and ambiguity as important to writing ; Language is closely tied to image and consciousness ; Non-discursive symbolization, the ineffable, and invention -- Non-discursive symbolization, image, & new media. Visual literacy and pedagogy ; Technical communications and digital literacy ; Cultural studies and the image ; Image as non-discursive symbolization -- Affect & image : neuroscience & symbolization. Affective domain in composition and rhetoric ; Body/mind and logical/emotional : overcoming false dichotomies ; Neuroscience, image, and affect ; Neuroscience, consciousness and symbolization ; Theories of will ; The role of consciousness and will in the non-discursive -- Non-discursive textual production and multimedia. Writing theory/invention theory ; Non-discursive theory of writing ; A non-discursive to discursive composing model ; Image consumption, production, & distribution -- Composing multimodality. The rhetorical image ; Values of multimodality ; Cinematic rhetoric ; Assessing multimodality. | |
| 520 | 1 | |a "Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning." "In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition."--Jacket | |
| 546 | |a English. | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified]: |c HathiTrust Digital Library. |d 2023. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
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| 650 | 0 | |a Rhetoric. | |
| 650 | 0 | |a Communication. | |
| 650 | 6 | |a Rhétorique. | |
| 650 | 6 | |a Information. | |
| 650 | 7 | |a rhetoric (discipline) |2 aat | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Rhetoric. |2 bisacsh | |
| 650 | 7 | |a REFERENCE |x Writing Skills. |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Composition & Creative Writing. |2 bisacsh | |
| 650 | 7 | |a Communication |2 fast | |
| 650 | 7 | |a Rhetoric |2 fast | |
| 650 | 7 | |a Multimedia |2 gnd | |
| 650 | 7 | |a Gestaltung |2 gnd | |
| 650 | 7 | |a Unterricht |2 gnd | |
| 776 | 0 | 8 | |i Print version: |a Murray, Joddy, 1968- |t Non-discursive rhetoric. |d Albany : SUNY Press, ©2009 |z 9780791476758 |z 0791476758 |w (DLC) 2008024987 |w (OCoLC)232257159 |
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