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The she spot : why women are the market for changing the world--and how to reach them /
Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers,
©2008.
|
| Edición: | 1st ed. |
| Colección: | BK business book.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Witter, Lisa. | |
| 245 | 1 | 4 | |a The she spot : |b why women are the market for changing the world--and how to reach them / |c Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Berrett-Koehler Publishers, |c ©2008. | ||
| 300 | |a 1 online resource (xxiii, 187 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a A BK business book | |
| 504 | |a Includes bibliographical references (pages 157-168) and index. | ||
| 505 | 0 | |a Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world. | |
| 520 | |a Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Women consumers |z United States. | |
| 650 | 0 | |a Social marketing |z United States. | |
| 650 | 0 | |a Women in nonprofit organizations |z United States. | |
| 650 | 6 | |a Consommatrices |z États-Unis. | |
| 650 | 6 | |a Marketing social |z États-Unis. | |
| 650 | 6 | |a Femmes dans les associations sans but lucratif |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Social marketing. |2 fast |0 (OCoLC)fst01122635 | |
| 650 | 7 | |a Women consumers. |2 fast |0 (OCoLC)fst01177530 | |
| 650 | 7 | |a Women in nonprofit organizations. |2 fast |0 (OCoLC)fst01177934 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 700 | 1 | |a Chen, Lisa, |d 1973- | |
| 776 | 0 | 8 | |i Print version: |a Witter, Lisa. |t She spot. |b 1st ed. |d San Francisco : Berrett-Koehler Publishers, ©2008 |z 9781576754726 |w (DLC) 2008009811 |w (OCoLC)213222933 |
| 830 | 0 | |a BK business book. | |
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