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CityEvents : place selling in a media age /

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A historical inquiry into the ways European cities have used large international events to raise their profile internationally.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Rennen, Ward
Formato:	Tesis Electrónico eBook
Idioma:	Inglés
Publicado:	[Amsterdam] : Vossiuspers UvA, ©2007.
Temas:	City promotion > Europe. Sports > Europe > Marketing. Villes > Marketing > Europe. BUSINESS & ECONOMICS > Public Relations. City promotion Sports > Marketing Europe dissertations. Academic theses Academic theses. Thèses et écrits académiques.
Acceso en línea:	Texto completo

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