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CRM in real time : empowering customer relationships /
Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Medford, N.J. :
Information Today,
©2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBSCO_ocn310699623 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 090225s2008 nju o 001 0 eng d | ||
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| 020 | |a 9781573879255 |q (electronic bk.) | ||
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| 020 | |a 1937290719 | ||
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| 029 | 1 | |a DEBSZ |b 422050520 | |
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| 082 | 0 | 4 | |a 658.8/12 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Goldenberg, Barton J. | |
| 245 | 1 | 0 | |a CRM in real time : |b empowering customer relationships / |c Barton J. Goldenberg. |
| 260 | |a Medford, N.J. : |b Information Today, |c ©2008. | ||
| 300 | |a 1 online resource (xv, 368 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "CyberAge Books"--Page 4 pf cover | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Copyright; Contents; Preface; Introduction; Chapter 1: A CRM Primer; Chapter 2: CRM: The Right Mix of People, Process, and Technology; Chapter 3: Understanding the People Component; Chapter 4: Executive Support: The Single-Most Important CRM Success Factor; Chapter 5: Securing Executive Alignment for Your CRM Initiative; Chapter 6: Executives Take Charge; Chapter 7: Tips for Improving User Adoption; Chapter 8: CRM Project Communications; Chapter 9: CRM Strategy Foundation; Chapter 10: Putting the "Customer" Back into CRM; Chapter 11: The Necessity of Training. | |
| 505 | 8 | |a Chapter 12: Ensuring Consistent Customer ServiceChapter 13: Realizing Effective Process Change; Chapter 14: Understanding Business Process Review; Chapter 15: Why Business Processes Must Precede Technology; Chapter 16: The Importance of Data Integrity; Chapter 17: CRM and the E-volution of Ebusiness; Chapter 18: CRM Business Application Trends; Chapter 19: The Technology Component; Chapter 20: Key CRM Technology Trends; Chapter 21: A Wireless World; Chapter 22: CRM Software Selection Tips; Chapter 23: Using People, Process, and Technology to Differentiate. | |
| 505 | 8 | |a Chapter 24: Ten Steps to Effective CRM ImplementationChapter 25: Creating a CRM Business Case; Chapter 26: Getting Your CRM Business Prioritization Right; Chapter 27: Outsourcing CRM; Chapter 28: Addressing CRM Security Risks; Chapter 29: Eight Key Implementation Issues; Chapter 30: CRM on a Global Basis; Chapter 31: CRM in Government; Chapter 32: The Evolving Real-Time Enterprise; Chapter 33: Ten Steps for Creating a Real-Time Enterprise; Chapter 34: The Future of CRM: Real Time; Chapter 35: Web 2.0 and the Digital Client; Appendix A: CRM Sales Process Example. | |
| 505 | 8 | |a Appendix A: CRM Sales Process ExampleAppendix B: Level 1 Process Flow Example; Appendix C: CRM System RFP Example; Appendix D: Top CRM Software Solutions; Appendix E: Sources to Assist in CRM Software Selection; Appendix F: Application Service Providers; Appendix G: Glossary of Terms; About the Author; Index. | |
| 520 | |a Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and th. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Goldenberg, Barton J. |t CRM in real time. |d Medford, N.J. : Information Today, ©2008 |z 9780910965804 |z 0910965803 |w (DLC) 2008005276 |w (OCoLC)191847165 |
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