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CRM in real time : empowering customer relationships /
Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Medford, N.J. :
Information Today,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and th. |
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| Notas: | "CyberAge Books"--Page 4 pf cover Includes index. |
| Descripción Física: | 1 online resource (xv, 368 pages) |
| ISBN: | 9781573879255 1573879258 9781937290719 1937290719 |