Cargando…
Just good business : the strategic guide to aligning corporate responsibility and brand /
Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR pra...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers,
©2008.
|
| Colección: | BK business book.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn310425338 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 090224s2008 caua ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d YDXCP |d OCLCQ |d IDEBK |d OCLCQ |d TUU |d OCLCQ |d B24X7 |d E7B |d UMI |d MERUC |d OCLCQ |d VALIL |d TEFOD |d OCLCF |d ALSTP |d NLGGC |d CDX |d EBLCP |d AU@ |d DEBSZ |d TEFOD |d OCLCQ |d BIBBD |d UKGRL |d LTP |d OCLCQ |d AGLDB |d CNNOR |d PIFAG |d OCLCQ |d BKPUB |d OCLCQ |d WY@ |d LUE |d BRL |d VNS |d JBG |d VTS |d OCLCQ |d STF |d COO |d OCLCQ |d WYU |d A6Q |d DKC |d OCLCQ |d M8D |d UKAHL |d VT2 |d OCLCQ |d SFB |d RECBK |d HS0 |d OCLCO |d OCLCQ |d OCLCO | ||
| 015 | |a GBA883420 |2 bnb | ||
| 016 | 7 | |a 014657110 |2 Uk | |
| 019 | |a 449521174 |a 476226405 |a 496157813 |a 646813164 |a 704076095 |a 774026759 |a 816327704 |a 961678476 |a 962717830 |a 992029274 |a 1037487410 |a 1053881104 |a 1058121448 |a 1058585324 |a 1066581814 |a 1076307832 |a 1103252640 |a 1129357427 |a 1152985127 |a 1192343534 |a 1227640359 |a 1240521937 | ||
| 020 | |a 9781576758991 |q (electronic bk.) | ||
| 020 | |a 1576758990 |q (electronic bk.) | ||
| 020 | |a 9781609944155 |q (electronic bk.) | ||
| 020 | |a 1609944151 |q (electronic bk.) | ||
| 020 | |a 1576754413 |q (cloth) | ||
| 020 | |a 9781576754412 |q (cloth) | ||
| 020 | |a 1282300512 | ||
| 020 | |a 9781282300514 | ||
| 020 | |a 9786612300516 | ||
| 020 | |a 6612300515 | ||
| 020 | |z 9781576754412 |q (hardcover ; |q alk. paper) | ||
| 029 | 1 | |a AU@ |b 000044907722 | |
| 029 | 1 | |a AU@ |b 000045019682 | |
| 029 | 1 | |a AU@ |b 000051376005 | |
| 029 | 1 | |a CDX |b 10902011 | |
| 029 | 1 | |a DEBBG |b BV043095879 | |
| 029 | 1 | |a DEBSZ |b 396220886 | |
| 029 | 1 | |a DEBSZ |b 422033278 | |
| 035 | |a (OCoLC)310425338 |z (OCoLC)449521174 |z (OCoLC)476226405 |z (OCoLC)496157813 |z (OCoLC)646813164 |z (OCoLC)704076095 |z (OCoLC)774026759 |z (OCoLC)816327704 |z (OCoLC)961678476 |z (OCoLC)962717830 |z (OCoLC)992029274 |z (OCoLC)1037487410 |z (OCoLC)1053881104 |z (OCoLC)1058121448 |z (OCoLC)1058585324 |z (OCoLC)1066581814 |z (OCoLC)1076307832 |z (OCoLC)1103252640 |z (OCoLC)1129357427 |z (OCoLC)1152985127 |z (OCoLC)1192343534 |z (OCoLC)1227640359 |z (OCoLC)1240521937 | ||
| 037 | |a CL0500000123 |b Safari Books Online | ||
| 037 | |a F7730611-F04B-4BDF-8949-8F4DDD40C4D6 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HD60 |b .M378 2008eb | |
| 072 | 7 | |a BUS |x 072000 |2 bisacsh | |
| 072 | 7 | |a KMF |2 bicssc | |
| 082 | 0 | 4 | |a 658.4/08 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a McElhaney, Kellie A., |d 1966- | |
| 245 | 1 | 0 | |a Just good business : |b the strategic guide to aligning corporate responsibility and brand / |c Kellie A. McElhaney. |
| 260 | |a San Francisco : |b Berrett-Koehler Publishers, |c ©2008. | ||
| 300 | |a 1 online resource (x, 194 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a BK business book | |
| 504 | |a Includes bibliographical references (pages 183-185) and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR practices, but aren't reaping the benefits of these initiatives because A) they aren't strategic and B) they're failing to communicate them effectively. Fortunately, closing the CSR story-telling gap can represent great opportunity for savvy companies who want to seize it. Just Good Business shows lead. | ||
| 505 | 0 | |a Preface : it's time to take the next step -- Part I : corporate social responsibility-just good business -- Introduction : why CSR? Why now? -- Building your CSR business strategy -- Capturing the power of branding -- Part II : Connecting CSR strategy and brand-seven rules of the road -- Know thyself -- Get a good fit -- Be consistent -- Simplify -- Work from the inside out -- Know your customer -- Tell your story -- Part III : what to do on Monday morning -- Make a plan -- Measure smart -- Conlustion : CSR, tomorrow and beyond. | |
| 546 | |a This edition in English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Sustainable Development. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 776 | 0 | 8 | |i Print version: |a McElhaney, Kellie A., 1966- |t Just good business. |d San Francisco : Berrett-Koehler Publishers, ©2008 |z 1576754413 |z 9781576754412 |w (DLC) 2008036675 |w (OCoLC)221141445 |
| 830 | 0 | |a BK business book. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=260725 |z Texto completo |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781576758991/?ar |z Texto completo |
| 938 | |a Alexander Street |b ALSP |n ASP2342070/bizp | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23053554 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23983520 | ||
| 938 | |a Books 24x7 |b B247 |n bkb00028376 | ||
| 938 | |a BiblioBoard |b BIBD |n f3f454ca-d9cc-44c5-a63d-2cf7410c5ab8 | ||
| 938 | |a Berrett Koehler Publishers |b BKPB |n 9781576758991 | ||
| 938 | |a Coutts Information Services |b COUT |n 10902011 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL407858 | ||
| 938 | |a ebrary |b EBRY |n ebr10315361 | ||
| 938 | |a EBSCOhost |b EBSC |n 260725 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 230051 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00775182 | ||
| 938 | |a Greenleaf Publishing |b UKGR |n 9781576758991 | ||
| 938 | |a YBP Library Services |b YANK |n 2935714 | ||
| 994 | |a 92 |b IZTAP | ||