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Just good business : the strategic guide to aligning corporate responsibility and brand /
Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR pra...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers,
©2008.
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| Colección: | BK business book.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR practices, but aren't reaping the benefits of these initiatives because A) they aren't strategic and B) they're failing to communicate them effectively. Fortunately, closing the CSR story-telling gap can represent great opportunity for savvy companies who want to seize it. Just Good Business shows lead. |
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| Descripción Física: | 1 online resource (x, 194 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 183-185) and index. |
| ISBN: | 9781576758991 1576758990 9781609944155 1609944151 1576754413 9781576754412 1282300512 9781282300514 9786612300516 6612300515 |