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Marketing that matters : 10 practices to profit your business and change the world /
A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Berrett-Koehler Publishers,
©2006.
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| Edición: | 1st ed. |
| Colección: | Social venture network series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Letter from the Editor of the Social Venture Network Series; Acknowledgments; Introduction: Why Marketing Matters; 1 Don't Fear Marketing: Practice 1: Use Marketing as a Core Business Strategy; 2 Know Yourself: Practice 2: Build Upon Your Mission; 3 What Is Your Definition of Success?: Practice 3: Define Your Goals; 4 Know Your Audience: Practice 4: Be Aggressively Customer Centered; 5 Question Conventional Wisdom: Practice 5: Don't Limit Your Market; 6 What's Driving the Customer Decision?: Practice 6: Communicate Value and Values.