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Marketing that matters : 10 practices to profit your business and change the world /
A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Berrett-Koehler Publishers,
©2006.
|
| Edición: | 1st ed. |
| Colección: | Social venture network series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Conley, Chip. | |
| 245 | 1 | 0 | |a Marketing that matters : |b 10 practices to profit your business and change the world / |c Chip Conley, Eric Friedenwald-Fishman. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, CA : |b Berrett-Koehler Publishers, |c ©2006. | ||
| 300 | |a 1 online resource (x, 202 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a The social venture network series | |
| 504 | |a Includes bibliographical references (pages 183-192) and index. | ||
| 520 | |a A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples. | ||
| 505 | 0 | |a Letter from the Editor of the Social Venture Network Series; Acknowledgments; Introduction: Why Marketing Matters; 1 Don't Fear Marketing: Practice 1: Use Marketing as a Core Business Strategy; 2 Know Yourself: Practice 2: Build Upon Your Mission; 3 What Is Your Definition of Success?: Practice 3: Define Your Goals; 4 Know Your Audience: Practice 4: Be Aggressively Customer Centered; 5 Question Conventional Wisdom: Practice 5: Don't Limit Your Market; 6 What's Driving the Customer Decision?: Practice 6: Communicate Value and Values. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 6 | |a Marketing social. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Social marketing. |2 fast |0 (OCoLC)fst01122635 | |
| 650 | 7 | |a Social responsibility of business. |2 fast |0 (OCoLC)fst01122851 | |
| 700 | 1 | |a Friedenwald-Fishman, Eric, |d 1966- | |
| 776 | 0 | 8 | |i Print version: |a Conley, Chip. |t Marketing that matters. |b 1st ed. |d San Francisco, CA : Berrett-Koehler Publishers, ©2006 |z 1576753832 |z 9781576753835 |w (DLC) 2006008841 |w (OCoLC)64897531 |
| 830 | 0 | |a Social venture network series. | |
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