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|a UAMI
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|a Flagship marketing /
|c edited by Tony Kent and Reva Brown.
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|a Abingdon, Oxon ;
|a New York, NY :
|b Routledge,
|c 2009.
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| 300 |
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|a 1 online resource (xvi, 224 pages) :
|b illustrations
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|a Routledge advances in management and business studies
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|a Includes bibliographical references and index.
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
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|a Concepts of flagships -- A classification approach to flagship stores -- Emotion and identity in flagship luxury design -- Virtual flagships and sociable media -- The flagship store : the luxury fashion retailing perspective -- Flagship shopping centres -- "From dome to dome" : exploring cultural flagships and their contribution to achieving regeneration goals -- A cultural quarter flagship : the MuseumsQuartier, Vienna -- The department store : the metropolitan flagship in national networks of fashion and consumption -- Wynn Lass Vegas : a flagship destination resort -- High-end "factory outlets" : new showcases of German carmakers -- What is a flagship supermarket? : an analysis of supermarket flagships in a historical context -- Virtual flagships.
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Flagship stores
|x Marketing.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Place marketing.
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| 650 |
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6 |
|a Stratégie de marque.
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| 650 |
|
7 |
|a branding.
|2 aat
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| 650 |
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|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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| 650 |
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7 |
|a Branding (Marketing)
|2 fast
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| 650 |
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|a Place marketing
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| 700 |
1 |
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|a Kent, Tony
|q (A. E.)
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| 700 |
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|a Brown, Reva Berman,
|d 1939-
|
| 776 |
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|i Print version:
|t Flagship marketing.
|d Abingdon, Oxon ; New York, NY : Routledge, 2009
|z 9780415436021
|z 0415436028
|w (DLC) 2008022259
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