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Getting to scale : growing your business without selling out /
Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out? Jill Bamburg says no. B...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA : Berkeley :
Berrett-Koehler ; Publishers Group West [distributor],
©2006.
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| Edición: | 1st ed. |
| Colección: | 0.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Bamburg, Jill, |d 1951- | |
| 245 | 1 | 0 | |a Getting to scale : |b growing your business without selling out / |c Jill Bamburg. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, CA : |b Berrett-Koehler ; |a Berkeley : |b Publishers Group West [distributor], |c ©2006. | ||
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| 504 | |a Includes bibliographical references (pages 153-163) and index. | ||
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| 520 | |a Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out? Jill Bamburg says no. Based on intensive interviews with more than thirty growth-oriented, mission-driven entrepreneurs--including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Village Real Estate--her book explodes the myths of scale from both ends of the spectrum. She debunks both the limiting small is beautiful approach as well as the you have to sell out to grow mandate. | ||
| 505 | 0 | |a Introduction : there IS another way -- Mission comes first -- Any business can do it -- Organic is the way to grow -- Finance your independence -- Build your values into the brand -- Match manufacturing to mission -- Morph early and often -- Form follows function -- The soft stuff is the hardest -- Getting to the scale : is it right for you? | |
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| 650 | 0 | |a Entrepreneurship |z United States |v Case studies. | |
| 650 | 0 | |a Social responsibility of business |z United States |v Case studies. | |
| 650 | 0 | |a Success in business |z United States |v Case studies. | |
| 650 | 6 | |a Petites et moyennes entreprises |z États-Unis |x Gestion |v Études de cas. | |
| 650 | 6 | |a Entrepreneuriat |z États-Unis |v Études de cas. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale |z États-Unis |v Études de cas. | |
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