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Developing advertising with qualitative market research /
With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its o...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
Sage,
2002.
|
| Colección: | Qualitative market research ;
6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Wardle, Judith. | |
| 245 | 1 | 0 | |a Developing advertising with qualitative market research / |c Judith Wardle. |
| 260 | |a London ; |a Thousand Oaks, Calif. : |b Sage, |c 2002. | ||
| 300 | |a 1 online resource (xvi, 135 pages) : |b illustrations | ||
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| 490 | 1 | |a Qualitative market research ; |v 6 | |
| 504 | |a Includes bibliographical references (pages 130-132) and index. | ||
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | |a With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved. The book underlines that there are sometimes conflicting views as to what 'good' governance is. It will help students clarify their own ideas about why governance fails and what the possible solutions are. Helpful features include: - Sound and complete coverage of related theory - Chapter introductions - A concluding chapter that draws together key strands of thinking - Discussion questions This book will be of interest to higher level undergraduates and MSc/MBA students taking courses in corporate governance or related subjects. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Qualitative research. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Recherche qualitative. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Qualitative research |2 fast | |
| 650 | 1 | 7 | |a Marktonderzoek. |2 gtt |
| 650 | 1 | 7 | |a Kwalitatieve methoden. |2 gtt |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 7 | |a Recherche en marketing. |2 rasuqam | |
| 650 | 7 | |a Recherche qualitative. |2 rasuqam | |
| 650 | 1 | 7 | |a Publicité |2 rasuqam |
| 776 | 0 | 8 | |i Print version: |a Wardle, Judith. |t Developing advertising with qualitative market research. |d London ; Thousand Oaks, Calif. : Sage, 2002 |z 0761972722 |z 9780761972723 |w (OCoLC)51390366 |
| 830 | 0 | |a Qualitative market research ; |v 6. | |
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