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|a Imms, Mike.
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|a An introduction to qualitative market research /
|c Mike Imms and Gill Ereaut.
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|a London ;
|a Thousand Oaks, Calif. :
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|c 2002.
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|a Qualitative market research ;
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|a Includes bibliographical references (pages 130-132) and index.
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|a Electronic reproduction.
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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|a Marketing research.
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|a Qualitative research.
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|a Marketing
|x Recherche.
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|a Ereaut, Gill.
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|i Print version:
|a Imms, Mike.
|t Introduction to qualitative market research.
|d London ; Thousand Oaks, Calif. : Sage, 2002
|z 0761972722
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