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Analysis and interpretation in qualitative market research /
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| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
Sage,
2002.
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| Colección: | Qualitative market research ;
4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Acknowledgements; Editorial Introduction; About this Book; PART 1Context; 1 Introduction: The Status of Analysis and Interpretation in Qualitative Market Research; 2 Qualitative Research; 3 Frameworks for Thinking: Eclecticism, Pragmatism and Theory; PART II Processes in Analysis and Interpretation; 4 The Experience of Analysis and Interpretation in Commercial Qualitative Research; 5 Processes of 'Analysis'; 6 Processes of 'Interpretation' I:The Micro Level; 7 Processes of 'Interpretation' II:The Macro Level; 8 Computer Assisted Qualitative Data Analysis
- CAQDAS
- PART III Issues of Quality9 Quality, Validity and Value in Qualitative Market Research; 10 What Is 'Best Practice' in Analysis and Interpretation?; Bibliography; Index