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|a UAMI
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|a Ereaut, Gill.
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245 |
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|a Analysis and interpretation in qualitative market research /
|c Gill Ereaut.
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260 |
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|a London ;
|a Thousand Oaks, Calif. :
|b Sage,
|c 2002.
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300 |
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|a 1 online resource (xvi, 176 pages)
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|a data file
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|a Qualitative market research ;
|v 4
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|a Includes bibliographical references (pages 168-173) and index.
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|a Print version record.
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|a The Second Edition of this best-selling textbook provides students and practitioners with a broad introduction to, and critical analysis of, the complex issues involved in child protection work. Beckett unpacks these complexities in a clear and engaging way, all the time encouraging reflection and debate through such features as case examples and interactive exercises. The book is fully comprehensive, considering key topics such as: the consequences for children of abuse and neglect; the reasons why some adults abuse and neglect children; the personal challenges involved in doing child protection work; and the organizational framework within which child protection work takes place. Chris Beckett is based at the Division of Social Work and Social Policy, Anglia Ruskin University. He is the author of three best-selling Sage textbooks: Human Growth and Development; Values and Ethics in Social Work (with Andrew Maynard); Essential Theory for Social Work Practice.
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|a Cover; Contents; Acknowledgements; Editorial Introduction; About this Book; PART 1Context; 1 Introduction: The Status of Analysis and Interpretation in Qualitative Market Research; 2 Qualitative Research; 3 Frameworks for Thinking: Eclecticism, Pragmatism and Theory; PART II Processes in Analysis and Interpretation; 4 The Experience of Analysis and Interpretation in Commercial Qualitative Research; 5 Processes of 'Analysis'; 6 Processes of 'Interpretation' I:The Micro Level; 7 Processes of 'Interpretation' II:The Macro Level; 8 Computer Assisted Qualitative Data Analysis -- CAQDAS
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|a PART III Issues of Quality9 Quality, Validity and Value in Qualitative Market Research; 10 What Is 'Best Practice' in Analysis and Interpretation?; Bibliography; Index
|
590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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650 |
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|a Marketing research.
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650 |
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|a Qualitative research.
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|a Marketing
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|a Recherche qualitative.
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|a Recherche en marketing.
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776 |
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|i Print version:
|a Ereaut, Gill.
|t Analysis and interpretation in qualitative market research.
|d London ; Thousand Oaks, Calif. : Sage, 2002
|z 0761972722
|z 9780761972723
|w (OCoLC)51390344
|
830 |
|
0 |
|a Qualitative market research ;
|v 4.
|
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4 |
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|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251341
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