Methods beyond interviewing in qualitative market research /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Desai, Philly
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks, Calif. : Sage, 2002.
Colección:Qualitative market research ; 3.
Temas:
Marketing research.
Qualitative research.
Marketing > Recherche.
Recherche qualitative.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing research
Qualitative research
Interview.
Recherche en marketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgements; Editorial Introduction; About this Book; 1 Introduction: The Interview in Social and Market Research; 2 Observation and Ethnography; 3 Research, Creativity and the Future; 4 Research and Consultation in the Public Sector; 5 Semiotics and Cultural Analysis; 6 Qualitative Research and the Internet; Conclusions; Bibliography; Index

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