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Knowledge-based marketing : the 21st century competitive edge /
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
Sage Publications,
2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Chaston, Ian. | |
| 245 | 1 | 0 | |a Knowledge-based marketing : |b the 21st century competitive edge / |c Ian Chaston. |
| 260 | |a London ; |a Thousand Oaks, Calif. : |b Sage Publications, |c 2004. | ||
| 300 | |a 1 online resource (xi, 274 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 254-267) and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations. | |
| 505 | 0 | 0 | |g Machine generated contents note: |g 1. |t Knowledge and the organisation -- |g 2. |t Marketing and the application of knowledge -- |g 3. |t advent of e-commerce -- |g 4. |t Mapping knowledge systems -- |g 5. |t Internal competence -- |g 6. |t Knowledge-based positioning -- |g 7. |t Constructing knowledge plans -- |g 8. |t Product knowledge and innovation -- |g 9. |t Knowledge provision through promotion -- |g 10. |t Pricing and distribution -- |g 11. |t Managing services and customer relationships. |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Knowledge management. | |
| 650 | 2 | |a Marketing | |
| 650 | 2 | |a Knowledge Management | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Gestion des connaissances. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Knowledge management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Chaston, Ian. |t Knowledge-based marketing. |d London ; Thousand Oaks, Calif. : Sage Publications, 2004 |z 1412900034 |z 9781412900034 |w (DLC) 2003115423 |w (OCoLC)57564837 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251243 |z Texto completo |
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