Knowledge-based marketing : the 21st century competitive edge /

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Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chaston, Ian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks, Calif. : Sage Publications, 2004.
Temas:
Marketing.
Marketing > Management.
Knowledge management.
Marketing
Knowledge Management
Marketing > Gestion.
Gestion des connaissances.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Knowledge management
Marketing > Management
Acceso en línea:Texto completo
Descripción
Sumario:Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Descripción Física:1 online resource (xi, 274 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 254-267) and index.
ISBN:9781412931632
1412931630
9781446211311
1446211312
1412900034
9781412900034
1412900026
9781412900027

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