Cargando…
Marketing : the retro revolution /
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE,
2001.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn291217637 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 081224s2001 enka ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCQ |d IDEBK |d OCLCQ |d OCLCA |d MERUC |d OCLCA |d OCLCQ |d OCLCA |d OCLCF |d NLGGC |d YDXCP |d COO |d EBLCP |d NRU |d OCLCQ |d VT2 |d OCLCQ |d COCUF |d AGLDB |d ZCU |d OCLCQ |d SGPBL |d U3W |d VNS |d OCLCQ |d VTS |d ICG |d OCLCQ |d WYU |d REC |d STF |d LEAUB |d UPM |d DKC |d OCLCQ |d M8D |d UKAHL |d SFB |d OCLCQ |d AU@ |d UKCRE |d AJS |d OCLCO |d OCLCQ | ||
| 015 | |a GBA1Z1088 |2 bnb | ||
| 019 | |a 476142655 |a 729012909 |a 815557850 |a 971089145 |a 1017938612 |a 1055323906 |a 1058699577 |a 1061045333 |a 1065675118 |a 1081268028 |a 1084325944 |a 1097135522 |a 1125567834 |a 1135207820 |a 1148122436 |a 1162747322 |a 1228609561 |a 1235831935 |a 1253410556 | ||
| 020 | |a 9781847876232 |q (electronic bk.) | ||
| 020 | |a 1847876234 |q (electronic bk.) | ||
| 020 | |a 9781446220283 |q (ebook) | ||
| 020 | |a 1446220281 |q (ebook) | ||
| 020 | |a 128125102X | ||
| 020 | |a 9781281251022 | ||
| 020 | |a 0761968504 | ||
| 020 | |a 9780761968504 | ||
| 020 | |a 0761968512 | ||
| 020 | |a 9780761968511 | ||
| 020 | |a 1446232301 | ||
| 020 | |a 9781446232309 | ||
| 020 | |a 9786611251024 | ||
| 020 | |a 6611251022 | ||
| 029 | 1 | |a AU@ |b 000051393661 | |
| 029 | 1 | |a DEBBG |b BV043161301 | |
| 029 | 1 | |a DEBBG |b BV044128840 | |
| 029 | 1 | |a DEBSZ |b 422061883 | |
| 029 | 1 | |a DKDLA |b 820120-katalog:999904584605765 | |
| 029 | 1 | |a GBVCP |b 802738842 | |
| 035 | |a (OCoLC)291217637 |z (OCoLC)476142655 |z (OCoLC)729012909 |z (OCoLC)815557850 |z (OCoLC)971089145 |z (OCoLC)1017938612 |z (OCoLC)1055323906 |z (OCoLC)1058699577 |z (OCoLC)1061045333 |z (OCoLC)1065675118 |z (OCoLC)1081268028 |z (OCoLC)1084325944 |z (OCoLC)1097135522 |z (OCoLC)1125567834 |z (OCoLC)1135207820 |z (OCoLC)1148122436 |z (OCoLC)1162747322 |z (OCoLC)1228609561 |z (OCoLC)1235831935 |z (OCoLC)1253410556 | ||
| 050 | 4 | |a HF5415 |b .B745 2001eb | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 072 | 7 | |a KMP, GTSC |2 bicssc | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Brown, Stephen, |d 1955 March 23- | |
| 245 | 1 | 0 | |a Marketing : |b the retro revolution / |c Stephen Brown. |
| 260 | |a London ; |a Thousand Oaks, Calif. : |b SAGE, |c 2001. | ||
| 300 | |a 1 online resource (x, 262 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references ([p. 221]-258) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION -- LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was. | |
| 520 | |a Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Brown, Stephen, 1955- |t Marketing. |d London ; Thousand Oaks, Calif. : SAGE, 2001 |z 0761968504 |z 9780761968504 |w (DLC) 2001270044 |w (OCoLC)46332306 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251205 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH29021331 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH20270235 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL334470 | ||
| 938 | |a EBSCOhost |b EBSC |n 251205 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 125102 | ||
| 938 | |a Internet Archive |b INAR |n marketingretrore0000brow | ||
| 938 | |a Sage Publications |b SAGE |n EDZ0000064210 | ||
| 938 | |a YBP Library Services |b YANK |n 10929261 | ||
| 938 | |a YBP Library Services |b YANK |n 2800260 | ||
| 994 | |a 92 |b IZTAP | ||