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Marketing : the retro revolution /
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE,
2001.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that. |
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| Descripción Física: | 1 online resource (x, 262 pages) : illustrations |
| Bibliografía: | Includes bibliographical references ([p. 221]-258) and index. |
| ISBN: | 9781847876232 1847876234 9781446220283 1446220281 128125102X 9781281251022 0761968504 9780761968504 0761968512 9780761968511 1446232301 9781446232309 9786611251024 6611251022 |