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Concise encyclopedia of advertising /
"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand defini...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Best Business Books : Haworth Reference Press,
©2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket |
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| Descripción Física: | 1 online resource (xiii, 213 pages) |
| Bibliografía: | Includes bibliographical references (pages 201-203) and index. |
| ISBN: | 0789022109 9780789022103 0789022117 9780789022110 9781317787303 1317787307 |